Yelena Li Baranouski

SENIOR INSTRUCTOR

Academic Areas: Marketing

Courses Taught: Introduction to Marketing, Marketing Research, Consumer Behavior, Marketing Management for MBA

Consulting experience in marketing and strategy analytics, with special emphasis on customer knowledge and activation: expertise in creating client and consumer-centric strategies, marketing and strategic segmentation, growth opportunities, product development, strategic marketing, and targeted multi-channel marketing. Extensive experience in media industry in the Kyrgyz Republic; deep understanding of market players’ issues.

ACADEMIC DEGREES
  • ECOLE SUPÉRIEURE DES AFFAIRES (GRADUATE BUSINESS SCHOOL), Grenoble, France, 2005

Master’s degree in Quantitative Marketing, Marketing Research

  • PIERRE MENDES FRANCE UNIVERISTY, Grenoble, France, 2004

Bachelor’s degree in Business Administration and Management

PROFESSIONAL EXPERIENCE
  • Head of analytics, Quasar Advertising Agency, Bishkek, Kyrgyzstan, 2015 – present
  • Project Coordinator “Media Research”, Joint Media Committee, Bishkek, Kyrgyzstan, 2012 – present
  • Executive Officer, Association of Private Broadcasters, Bishkek, Kyrgyzstan, 2012 – 2014
  • Marketing Consultant, Numsight Consulting, Paris area, France, 2010 – 2015
  • Junior Marketing Consultant, Numsight Consulting, Paris area, France, 2008 – 2009
  • Research Executive, Yves Rocher Group, Research and Prospective department, Paris area, France, 2005

libaranouski_y@auca.kg

+996 312 915000 (ext. 463)

New Campus – room 215

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