Marketers gather and analyze information in order to make better decisions. This course will introduce students to the activities, decisions, and strategies used by marketers in the information gathering and analysis tool. This course provides students with the skills and tools needed to understand and evaluate marketing research. Marketing research involves developing research questions, collecting data, analyzing it and drawing inference, with a view to making better marketing decisions. The course is organized into next parts: Data Collection and Research Design, and Tools and Applications of Market Research.
