Business Case Center at School of Entrepreneurship and Business Administration
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Business School is proud to announce the establishment of Business Case Center at American University of Central Asia aimed at developing business cases about successful Kyrgyz companies. These cases will be available in English and Russian and will be taught at universities in Kyrgyzstan and across Central Asia and will be published in international journals on business cases.
Cases teach student to apply theoretical knowledge to real-life business examples considering country, industry and organizational context. They ensure better student engagement, deeper understanding of learned concepts and critical thinking. With many established and up-and-coming successful companies in Kyrgyzstan, Kyrgyz cases will be a necessary addition to teaching cases of western companies and will be welcome by students as a more relatable content.
Development of first business cases about Kyrgyz companies
In June 2022, a group of researchers at Business School of AUCA started working online with Dr. Anjan Ghosh, Associate Professor of Strategy and Entrepreneurship at Suleyman Demirel University, Kazakhstan, to develop the very first teaching business cases on Kyrgyz companies: ololo, Shoro, Matkasym, ArchiCoin. Dr. Anjan is also a former Director of the research center at the Narxoz University Business School and played a key role in publishing many cases at that institution.
After vigorous online-sessions with Dr. Anjan and interviews with representatives of four companies, Business School researchers developed four business cases:
1. Saikal Anvar kyzy, Talant Asan uulu, “Milky Way of “Shoro”: Shall the beverage company enter the milk market?”
2. Begimay Abdraeva, Talant Asan uulu, Urmat Ryskulov, Bermet Talasbek kyzy, “Diversification, expansion, penetration or all? Decision dilemma at ololo, Kyrgyzstan”
3. Bermet Talasbek kyzy, Talant Asan uulu, Urmat Ryskulov, “Matkasym. Transformation from bazar to a factory”
4. Saikal Anvar kyzy, ”Theorizing ‘Variegated Bonding as SME Diversification Strategy’ to Extend Business from Traditional to Emergent Sectors”.
We congratulate Saikal Anvar kyzy, Assistant Professor at Business School with publication of “Theorizing ‘Variegated Bonding as SME Diversification Strategy’ to Extend Business from Traditional to Emergent Sectors” in South Asian Journal of Business and Management Cases.
We are also pleased to announce that School of Entrepreneurship and Business Administration at AUCA will co-chair the Russian track of the Annual 2023 Conference of NACRA (North American Case Research Association. https://nacra.net/conference/
Presenting papers at the conference in Kazakhstan
In November 2022, Talant Asan uulu, Begimay Abdraeva, Saikal Anvar kyzy and BA student Aruuke Bekzat kyzy presented four business cases at the 1st International Conference “Entrepreneurship, innovation, and technology: Challenges, opportunities, and prospects in the CIS” co-sponsored by AUCA SEBA and organized by Nazarbaev University in Nursultan, Kazakhstan.
Saikal Anvar kyzy and Talant Asan uulu received “Best paper” awards for business cases “Theorizing the entrepreneurial process of developing blockchain” and Milky Way of “Shoro”: Shall the beverage company enter the milk market?
On December 7, 2022 Dr. Anjan conducted one-day capacity building seminar to Business School Faculty on Concepts, Techniques and Methodology of writing a successful business case. This training is a vital step in establishing a Business Case Center at AUCA and enhancing expertise to develop high quality cases at our university.
By mid-2023 Business School aims to publish 4 cases in international journals and has 3 new business cases in the pipeline.